My taste in music is odd for sure, but I've really enjoyed these three groups. Lindsey Stirling is a current darling of YouTube (having chalked up well over half a Billion views!), and Peter Hollens (who does unbelievable a cappella) is an earlier collaborator with her. Pentatonix won a television competition and also do unaccompanied vocals--I especially enjoy their Daft Punk medley.. What fascinates me is how these three groups are able to succeed through the power of the Internet. They are reaching all over the world, and it's driven by people finding their videos online and supporting them. I love it!
It's fun trying to figure out how things go viral. Why do certain groups blast into stardom, while others muddle along? How is it that some books never have a following, despite being really good, yet others become sensations no matter their quality? Fads come and go, as all things do, but it doesn't stop us from guessing what's the next one. Look up the "Pet Rock" some time. That was pure genius, not because of the rock but because of the incredible instruction manual. Talk about creative use of advertising skill!
For me, I'll continue supporting new talent. My joy is watching their stars rise. Lindsey Stirling has been great fun to see go from her first shy videos to a seasoned performer who captures audiences with the wave of her violin. Check out her YouTube channel. And, while your at it, check out Peter Hollens and his wife. That's pure enjoyment right there.
- M
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